Beverage brand / energy drinks
A high-energy launch website for a zero-sugar energy drink: flavour showcase, formula and benefits, partner and event sign-ups, creator content and a 25% launch offer.
Project Overview
GiGi is a better-for-you energy drink: zero sugar, natural flavours and clean energy. Made by Binary designed and built the brand's launch website, a single page with the punch of the product itself, made to turn visitors into first customers, partners and fans.
The Problem
Energy drinks compete on attitude as much as on ingredients. GiGi needed a site that felt as bold as the big names while making its healthier formula obvious, and it had to speak to several audiences at once: shoppers, gyms and offices, event organisers, distributors and content creators.
Our Solution
Made by Binary built a fast, animated landing page around the brand's lime-and-black identity: a hero with the can and the key claims (zero sugar, 75 mg caffeine, natural flavours, vitamin B), a flavour carousel with add-to-cart buttons, a formula and benefits section, dedicated paths for tasting events, gyms and studios, corporate offices and event organisers, a creators section and a newsletter sign-up with a 25% launch discount. Smooth scrolling and motion keep it lively without slowing it down. Made by Binary also designed the site icon, and hosts and looks after the site.
Key Features
Result
GiGi launched with a site that sells the brand in seconds. Every audience has a clear next step, from claiming the launch discount to requesting a quote or sponsoring an event, and the page stays fast and easy to use on phones.
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