The Problem
Business Need
A dried-fruit range can easily look like a row of near-identical pouches. Reef needed shoppers to find their fruit in one tap, on phones first, in English and Arabic, and to order without a card checkout.
The team also needed to change products, pack sizes, prices, stock and homepage content on their own, and to be able to change the brand name and logo without rebuilding the website.
Our Solution
Delivered System
Made by Binary built a colour system that reads each fruit photo and picks its palette automatically, so a fruit added in the dashboard arrives with matching colours on its cards, filters and pages.
Shoppers choose fruit from drawn fruit shapes on desktop, three circles at a time on phones, and a single drop-down list in the shop, so a growing range never crowds the screen. Product cards offer 40 g, 100 g and 250 g packs, and checkout saves the order and hands it to WhatsApp to confirm delivery.
The owner's dashboard covers products and translations, homepage slides and sections, stock with low-stock alerts, promo codes, orders and live visitors. When the brand became Reef, the new name, logo and app icon went live across every page, message and email in a single update.
